Using websites to increase your business
Now days, the only way you can succeed is if you decide to increase your business through websites. Websites are your best way of connecting with your potential customers, and it is not enough to just make a website. It is hard to be found on Google! Therefore, there are a few things you should know about websites.
- Creating a website
The first step you should do is to decide to create a website. In this way you will be able to connect with your target audience. There is an increasing number of people who are looking online in order to find what they are looking for. Since the competition is harsher than ever, you will need a website that is able to stand out. This means that you will need something unique that is able to attract the attention. In order to create a website you will need to hire someone professional who also has some marketing knowledge in order to help you. You can tell your plans and how would you like to make the final concept, and then you will be able to have what you want as well as your target market will be able to find you!
- Establish your brand
It has been proved that most of the consumers are attracted by brands. If you add your brand to the website you will be able to attract even more people. Brands are easy to remember, being also catchy. Branding is more than just a logo or some colors, it’s a way for your target market to recognize you. Everything you do, online or in print, should align with your Brand.
- Social media connections
It is not enough to have a great website because there are so many out there. You will need to be found in more places. Thanks to the emerging social media platforms, you have the opportunity to link your website to different social media pages, such as Facebook, Twitter, YouTube, LinkedIn, Pinterest, etc. In this way you will have the possibility to show more about your business, learning more about your target audience and their needs. You will be able to connect with your target market where they live! Connecting your website on these Social Media platforms also means better and stronger Search Engine Optimization, but we’ll save that conversation for another day.
- Mobile website/responsive
You may wonder why you need a mobile website when you already have one. It has been proven that people spend more and more time on their phones and tablets, many of them replacing their computers with their phones. The difference between a Mobile/Responsive sight and a regular website is that you don’t have to “expand” a Mobile website. It automatically adjusts to the size of the screen you are using to access the website. When your target market accesses your mobile website, you are able to present the information in a mobile friendly way, with accessible phone numbers, properly sized images and large buttons. This way, the client (or potential client) is able to access the information without spending much time doing it. Time is of the essence. Don’t lose your clients before you even get them!
There are so many more strategies that go into creating a website, these are just a few! If you’d like to talk more, we’d love to hear from you. Give us a call, schedule a cup of coffee, or even a virtual cup of coffee and let’s see how we can get you going.