by Beth | Sep 19, 2026 | The Foggy Message Problem
Does Your Website Actually Say What You Do? A Checklist for Copywriters You know that moment when someone asks what you do, and you launch into a 30-second explanation, and halfway through you realize their eyes have glazed over? Now imagine that feeling, except... 
by Beth | Sep 18, 2026 | The Foggy Message Problem
Why Your About Page Might Be Talking About the Wrong Thing Your About page is the most-read page on your website. Not your homepage. Not your services page. Your About page. People land on your website because they found you, or someone recommended you, or... 
by Beth | Sep 12, 2026 | The Foggy Message Problem
What ‘Foggy Messaging’ Looks Like on a Real Website You know that feeling when someone asks you what you do, and you have to pause for a second before answering? Not because you don’t know what you do, you absolutely do, but because you’re... 
by Beth | Sep 11, 2026 | The Foggy Message Problem
Why Coaches With Clear Services Still Have Confusing Websites There’s a particular kind of frustration that comes with knowing exactly what you do, being really good at it, and then watching someone leave your website still confused about how you help.... 
by Beth | Sep 3, 2026 | The Foggy Message Problem
If Someone Landed on Your Website Right Now, Would They Know Who It’s For? Here’s a question that probably makes your stomach drop a little: if a stranger clicked on your website today, would they know within 10 seconds if they belong there? If you felt a... 
by Beth | Aug 31, 2026 | The Foggy Message Problem
10 Questions Your Website Homepage Should Answer Immediately You land on someone’s website and within three seconds, you still don’t know what they do or who they help. That fuzzy, foggy feeling? That’s what happens when your homepage is trying to be...