First and foremost, please, for the love of all that is holy, make sure that if you are a business using FaceBook, have a business page not a personal page! If it seems like I’m shouting, I’m not but this is a real pet-peeve of mine.
You have a page on FaceBook so that people can find you, right? Well, if you are using a personal page for business, you will not capture as much SEO. This is one of the fantastic features of FaceBook and you are losing out! SEO needs to be a part of your marketing plan and you want to get the most out of every effort you do. Not to mention that this is against FaceBook’s terms of service as well.
Another reason is that you will not gain as many “likes” or “fans” because being friends with each other actually gives you more access to people then what they are willing to give. If we are friends, you can see all of my pictures, where I live, where I check into, my phone number (if I’ve listed it) as well as other personal information. I’m sorry, I may like your store/cause/business but I don’t want to give you that much access to my life.
FaceBook understands that this kind of thing can happen and that’s why they make it super easy for you to fix! Here’s a link if you’d like to get it changed ASAP https://www.facebook.com/help?page=213602951994043. It’s not a huge infraction but I’m telling you right here and now, you will gain more fans just by this simple little step, it will make your head spin!
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